The release of Phocus by Hasselblad will add an entirely new processing engine to our product suite, resulting in the world’s most advanced image processing software application with a range of new techniques and features. Phocus provides the power and finesse needed to serve and support the latest Hasselblad camera developments and to enable groundbreaking new levels of image quality. And all in a modern and easy-to-use environment. Every aspect of Phocus has been developed and designed to reflect the way that photographers work and to help ensure that you can spend as much time as possible taking images – not processing them.